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'Haters gonna hate': Burger King's CMO explains the strategy behind its edgy...
Some may dismiss Burger King's whacky ads as stunts, but it doesn't bother its global chief marketing officer Fernando Machado."I need to stand out, we need to stand out as a brand," he told Business...
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'The creative brain cannot focus just on one thing': Why Burger King is...
Other brands may be bringing in more of their marketing in-house, but not Burger King.The fast-food chain works with a roster of key agency partners, including WPP's David and MullenLowe Boston.It has...
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A police officer went viral for claiming Burger King served him 'dirt' — but...
A police officer went viral on Facebook for claiming he was served dirt on his burger.He apparently suspected that the server was biased against police officers.It was just seasoning, as the local...
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The highest-calorie menu items you can order from 20 fast-food chains
Most people don't go to fast-food restaurants for something to eat with the intention of being healthy. We all know that, more often than not, fast-food chains sell us items that are high in calories,...
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We tried french fries from 5 major fast-food chains to see who does it best,...
Taco Bell has come out with seasoned french fries in a clear jab at McDonald's and other burger-and-fry chains. We compared them to fries from other major fast-food chains, including Burger King,...
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Terminally ill dog is given the gift of daily cheeseburgers from Burger King
Roughly two months ago, Alec Karcher learned that his 10-year-old Boxer-Labrador mix named Cody had a severe form of bone cancer. The vet told Karcher that Cody had anywhere from one to three months to...
View ArticleWe tried Burger King in Japan — where you can order hot dogs and beer
International locations of American fast food chains like Burger King have unique menu items you can't find in America. Fast food chains try to incorporate local flavors and dishes on their...
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What the FDA-recommended daily intake of 2,000 calories looks like at every...
Chain restaurants in America are now required to post calorie counts on their menus. The FDA suggests eating roughly 2,000 calories a day to sustain energy.Americans tend to consume much more than that...
View ArticleI ate nothing but 'healthy' fast food for a week — here’s what happened
America has an obesity problem, but there are more 200,000 fast foods restaurants dotted throughout the country. Customers have been moving towards places with healthier menus and many traditional...
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I'm gluten-free and survived on nothing but fast food for 5 days — here's...
Starbucks cut its gluten-free breakfast sandwich this month, and angry customers are complaining about it on social media.This is partly because the gluten-free options for food that can be eaten on...
View ArticleWhy so many fast food logos are red
McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript of the...
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A homeless man is suing Burger King for almost $1 million after being jailed...
A homeless black man named Emory Ellis was arrested after being falsely accused of using a fake $10 bill to pay for breakfast at Burger King. Ellis was imprisoned for three months until the Secret...
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9 of the most delicious fast-food mashups ever created
Fast food restaurants are always trying to outdo each other with ridiculous menu items. Sometimes that means a mashup of foods that shouldn't quite work together but somehow do. Pizza fries,...
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I tried classic breakfast sandwiches from McDonald's, Burger King, and...
The egg sandwich is an integral part of any fast-food breakfast menu.Every chain has their own special takes on it, especially the "Big Three" chains: McDonald's, Burger King, and Wendy's. We...
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We tried biscuit breakfast sandwiches from major fast-food chains, and the...
The American breakfast biscuit sandwich renaissance is here, with more and more chains embracing the typically Southern breakfast meal. Even national chains like McDonald's, Wendy's, and Burger King...
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Burger King has unleashed an absurd new weapon in the fast-food wars
Burger King is launching Crispy Pretzel Chicken Fries, which covers chicken with a salty pretzel breading.The limited-time offering follows in the footsteps of other Chicken Fries at the chain,...
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Burger King has changed its name to 'Pancake King' to mock IHOP's rebrand as...
IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers.Burger King poked fun at the rebrand by changing its name to "Pancake King" on Twitter and Facebook."If...
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Fast-food chains including Wendy's, Burger King, and Whataburger are ganging...
IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers.Chains including Wendy's, Burger King, and Whataburger have slammed the move."If we have other people in...
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Burger King apologizes for ad offering Russian women Whoppers for getting...
Burger King apologized for an ad that offered Russian women free Whoppers to get pregnant from World Cup players.The ad came under heavy criticism.Burger King apologized in Russia, calling the ad "too...
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A Burger King exec says the people who are most successful at the company...
Burger King's corporate culture attracts and values those that can take ownership, and rewards them accordingly, its global CMO Fernando Machado told Business Insider in a recent interview."The type of...
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