Fast-food chains including Wendy's, Burger King, and Whataburger are ganging up on IHOP to slam its IHOb revamp (DIN)

• IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers.
• Chains including Wendy's, Burger King, and Whataburger have slammed the move.
• "If we have other people in the world of burgers commenting on our burgers, it can only help," IHOP's president told Business Insider.

IHOP's rebrand as IHOb — the International House of Burgers — has some rival chains slamming the pancake giant.

Last week, IHOP, the International House of Pancakes, announced it would change its name to IHOb, flipping the "P" to a "b." On Monday, IHOP announced that the "b" stood for burgers, sparking some backlash from other burger brands.

The announcement went viral, with customers freaking out over the rise of the burger over their beloved pancakes. And other fast-food chains were eager to get in on the action, roasting IHOP on social media.

IHOP's president, Darren Rebelez, told Business Insider on Monday that he was unconcerned by other chains' jabs. While he said he hadn't seen much of what the other burger brands had to say on Twitter, he considered the sass part of a successful campaign to relaunch burgers at IHOP.

"It's actually great," Rebelez said. "If we have other people in the world of burgers commenting on our burgers, it can only help."

Here's how other fast-food chains — and a few brands outside the restaurant industry — responded to the viral IHOb announcement.

Wendy's

Wendy's tweeted sarcastically on Monday, "Can't wait to try a burger from the place that decided pancakes were too hard."

IHOP — or IHOb — responded: "We don't want any beef with you, we just want to share our beef with the world."

Wendy's also tweeted what appeared to be a snide comment on IHOP's name change.

"Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?"it said. "Like that, but our cheeseburgers are still better."

Burger King

Later Monday, Burger King also rolled out a new name: Pancake King.

The burger chain, which serves pancakes for breakfast, changed its name on its social-media channels and updated photos to put more emphasis on pancakes instead of its famous Whoppers.

When one Twitter user asked whether Burger King had a grill that IHOb could borrow, "Pancake King" responded with a Taylor Swift-inspired allusion to its new identity.

"Sorry, old Burger King can't come to the phone right now..." the chain tweeted — a clear reference to Swift's song "Look What You Made Me Do."

A&W Restaurants

"Inspired by the International House of Burgers announcement, we are also changing our name,"A&W Restaurants tweeted with an image of an upside-down logo. "(Please do not ask what it means — we don't know either.)"