Wendy's is going after rivals like McDonald's and Burger King for using frozen beef patties in their hamburgers.
The fast-food chain has launched a new website featuring bizarre ads for "freezy diskz," or frozen burger patties, saying they can be used as drink coasters, ice, or as wedges to level a table.
"For eating, there’s the Dave’s Double. For everything else, there’s Freezy Diskz from Othr Guyz LLC!" the company says in a new Facebook ad.
Wendy's says it uses only fresh, never-frozen North American beef and that it "supports a supply chain that costs more than a frozen one because fresh is a difference you can taste."
McDonald's and Burger King, by comparison, flash-freeze their burger patties before sending them to restaurants, where they are cooked.
Wendy's new ad campaign comes as McDonald's turnaround gains steam in the US.
McDonald's reported a 5.7% increase in US same-store sales in the most recent quarter. By comparison, Wendy's same-store sales increased 4.8% in the quarter ended January 3.
Here's the new Wendy's ad.
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